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Terms of Service

Version 4.5 · Effective Date: 8 October 2026

These Terms are published in English. Translations are provided for convenience; if there is any inconsistency, the English version governs.

1. Agreement to Terms

Registered entity: Materna L.L.C-FZ, trading as Materna by Ibiza, a free zone company incorporated in Meydan Free Zone, Dubai on 20 August 2026, trade licence number 2652540.01, registered address Meydan Grandstand, 6th Floor, Meydan Road, Nad Al Sheba, Dubai, UAE.

These Terms of Service ("Terms") constitute a legally binding agreement between you ("User", "you") and Materna by Ibiza ("Materna", "we", "us", "our"). By accessing or using the Materna platform at maternabyibiza.com, you confirm that you have read, understood, and agree to be bound by these Terms. If you do not agree, you must not use the platform.

Your privacy. How we handle your personal data, including health-related information, is explained in our Privacy Policy at maternabyibiza.com/privacy-policy.html. Agreeing to these Terms does not replace the separate agreement we ask for under the Privacy Policy before you use the AI Concierge.

2. Who May Use the Platform

The platform is available to users aged 18 and over. By using the platform you confirm that you are at least 18 years of age. Users who are pregnant, postpartum, or parents of infants are the intended audience. The platform is not directed at persons under the age of 18.

3. What Materna Is — and Is Not

3.1 Educational Platform

Materna is an educational content platform providing information about pregnancy, birth, postnatal recovery, and early parenthood. All content — including content generated by the AI Concierge — is for informational and educational purposes only.

3.2 Not a Medical Service

Materna is not a medical service. We do not provide medical diagnosis, medical advice, clinical assessment, or treatment. No doctor-patient relationship, doula-client relationship, or any other clinical or therapeutic relationship is formed between you and Materna, or between you and any individual contributor, by virtue of your use of this platform. Materna's support sits alongside the care of your doctors and midwives and never replaces it.

3.3 Contributors and Educational Content

Ibiza, Materna's co-founder, is a Certified Birth and Postpartum Doula, a Lactation Educator and a Certified Hypnobirthing Teacher. Her knowledge and teaching inform the platform's pregnancy, birth and feeding educational content. She is not a licensed health professional, and her contribution does not create a personal doula-client engagement with individual users. Any 1:1 consultation with Ibiza is a separate, non-clinical service governed by separate terms.

Materna's paediatric and postnatal educational content is general information curated by Materna. It does not represent the advice, assessment, or clinical opinion of any individual clinician and does not create a doctor-patient relationship. References to paediatric or clinical knowledge in AI responses reflect the educational source material informing that content — they are general educational information only.

Where a user's question moves into clinical territory — including infant illness symptoms, medication queries, missed developmental milestones, feeding difficulties requiring clinical assessment, or vaccine scheduling — the AI will redirect the user to a medical professional. This redirection is a feature of the platform's educational design, not a substitute for emergency medical care.

3.4 What Materna Does Not Do

Materna — including Ibiza's work through the platform and the AI Concierge — does not:

  • diagnose any condition, or tell you whether a symptom is normal or serious;
  • assess you clinically, or interpret test results, scans, readings or the logs you keep in the app;
  • advise on medication, dosage or supplements;
  • perform, or advise on, midwifery, nursing, physiotherapy or medical procedures;
  • interfere with the care or instructions of your treating clinician;
  • provide lactation consulting, nutrition therapy or mental health treatment, which are separate licensed services;
  • provide emergency care, or stand in for it.

If you have any concern about your own health or your baby's, contact your doctor or midwife. If you believe a situation is urgent, contact emergency services. Materna does not decide for you whether a concern is serious.

3.5 Tools and Records You Keep

The birth plan, hospital bag list, notes, kick counter, contraction timer and Baby log (feeds, nappies and sleep) are tools you fill in and keep for yourself. Materna does not interpret what you enter. Notes are for your own questions and thoughts; please do not store medical reports, test results or records from your appointments on the platform. You can download what you have logged in the Baby log, contraction timer and kick counter as a PDF, to share with your care team. The document shows only what you logged. It is not a clinical record, and Materna does not interpret it.

3.6 Sessions with Ibiza

Materna lists one-to-one sessions with Ibiza and provides the booking. The sessions themselves are provided by Ibiza's own licensed practice in Dubai, which is a separate business. Your agreement for a session is with that practice, on its 1:1 Session Terms, and Materna is not a party to it.

Payment for a session is taken by that practice, not by Materna. Cancellations, rescheduling and refunds are handled by it under those terms. A session is supportive and educational and is not medical care; section 3.4 applies to it in full.

4. Medical Disclaimer

This section should be read carefully before using the platform. Materna provides educational content only. You must not rely on any content from this platform as a substitute for professional medical advice, diagnosis, or treatment from a qualified healthcare provider.

Always consult your obstetrician, midwife, GP, or other qualified healthcare professional before making any decision that affects your health or the health of your baby. This applies to all content on the platform, including content generated by the AI Concierge.

If you are experiencing a medical emergency, contact the emergency services in your country immediately — UAE: 999 · Brazil: SAMU 192 · All other locations: your local emergency number.

To the fullest extent permitted by applicable law, Materna accepts no liability for any health outcome, injury, or loss arising from reliance on content provided through this platform.

5. AI Concierge — Limitations and Risks

The Materna AI Concierge is powered by a large language model (Claude, developed by Anthropic). You must read and understand the following before using it:

  • The AI is a language model. Its responses are generated probabilistically and may be inaccurate, incomplete, outdated, or contextually inappropriate for your specific situation.
  • The AI does not know your medical history. For members, it is given your stage of pregnancy or your baby's age from your profile, so it does not have to ask; beyond that, it knows only what you tell it in the conversation.
  • The AI is not a substitute for a qualified healthcare professional, doula, midwife, or any other clinical practitioner.
  • The AI may occasionally produce responses that conflict with current clinical guidance. Always verify health information with a qualified professional.
  • The AI Concierge is not monitored by a human in real time and cannot detect, assess, or respond to a medical emergency. If you are experiencing an emergency, stop using the AI and contact emergency services immediately (see Section 4).
  • Materna does not guarantee the accuracy of any AI-generated response and accepts no liability for decisions made in reliance on AI content.

5A. Paediatric Content — Specific Limitations

The AI Concierge includes general educational content covering postnatal care, newborn development, and paediatric health topics. The following specific limitations apply:

  • Paediatric educational content is general in nature and does not account for your baby's individual health history, weight, gestational age, or current condition.
  • The AI will not provide guidance on infant medications, dosages, or treatment protocols under any circumstances. Such questions will always be referred to a qualified paediatrician.
  • The AI will not attempt to assess, diagnose, or comment on specific symptoms you describe in your baby. Any question involving a baby who may be unwell will be redirected to a medical professional or emergency services.
  • General information about developmental milestones is educational context only — it is not a clinical assessment of your baby's development.

6. Subscriptions and Billing

Subscriptions are not yet open. This section describes how billing works once they open.

6.1 Subscription Plans

Access to the full Materna platform requires a paid subscription. Current plans and pricing are displayed at maternabyibiza.com at the time of purchase. Prices are shown and charged in UAE dirhams (AED); any US dollar amount shown is an approximate conversion for reference only. Your card issuer may apply its own exchange rate and fees. Prices may be subject to applicable local taxes.

6.2 Billing

Subscriptions are charged to your registered payment method via our payment provider. Fixed-term plans are charged once, at purchase. The Monthly plan is charged at the beginning of each billing period. You will receive an email receipt after each successful transaction. You are responsible for maintaining valid payment information.

6.3 Automatic Renewal

The Monthly plan renews automatically at the end of each billing period unless cancelled before the renewal date. Fixed-term plans are one-off payments and do not renew automatically — access ends when the term ends.

7. Cancellation and Refunds

7.1 Fixed-Term Plans

These are one-off payments giving access for the stated period. They do not renew automatically, so there is nothing to cancel — access simply ends when the term ends.

7.2 Monthly Plan

You may cancel at any time from your profile or by emailing hello@maternabyibiza.com. Cancellation takes effect at the end of the current billing month, and we do not refund the month in progress. Your access continues until the end of the period you have paid for.

7.3 Refund Window

You may request a full refund of a fixed-term plan within 7 days of purchase by emailing hello@maternabyibiza.com with your account email. You do not need to give a reason. Refunds are processed within 5–10 business days.

7.4 Refunds Outside the Seven-Day Period

Outside the 7-day window, fixed-term subscription fees are non-refundable, and Monthly fees are non-refundable for the month in progress, except as required by mandatory consumer protection laws applicable in your jurisdiction, or as provided under the Changes to Terms section where you decline a material change.

7.5 Brazilian Users — Statutory Cooling-Off Right

If you are based in Brazil, you have the statutory right under Article 49 of the Consumer Defense Code (Lei 8.078/1990) to cancel and receive a full refund within 7 (seven) calendar days of your first payment, without providing any reason. Where this statutory right and the refund window in Clause 7.3 both apply to the same payment, they entitle you to a single refund of that payment on either basis — not to two separate refunds.

7.6 Service Interruption

If Materna is unavailable for a prolonged period, we may extend your access by an equivalent period. We do not offer cash refunds for interruptions, and we do not publish a service-level commitment.

7.7 Discretion

We may offer a refund outside this policy in individual circumstances. Doing so does not create an entitlement and does not vary these Terms.

7.8 Your Statutory Rights

Nothing in this section affects any rights you have under applicable consumer law.

8. Intellectual Property

All content on the Materna platform — text, images, video, audio, AI-generated content, and code — is the property of Materna or its licensed contributors and is protected by copyright and applicable intellectual property laws. You are granted a personal, non-transferable, non-sublicensable licence to access and use platform content for your own personal, non-commercial purposes during your active subscription.

You may not copy, reproduce, distribute, or transmit any content; modify, adapt, or create derivative works; use any content for commercial purposes; or share your account access with any third party. Unauthorised use may result in termination of your account and legal action.

9. Affiliate Disclosures

Materna participates in the Amazon Associates programme (Amazon UAE). When you click affiliate links and make a purchase, we may earn a commission at no additional cost to you. An affiliate disclosure is displayed on the shop page, above the products. Affiliate relationships do not influence the educational information we provide or the recommendations we make; products are selected on educational merit, not on any commercial arrangement. We will update this section if we join additional affiliate programmes.

10. Limitation of Liability

To the fullest extent permitted by applicable law, Materna's total liability to you for any claim arising out of or in connection with your use of the platform shall not exceed the subscription fees paid by you in the 12 months preceding the claim. Materna is not liable for any indirect, consequential, special, incidental, or punitive damages. Nothing in these Terms limits Materna's liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.

11. Changes to These Terms

We may update these Terms from time to time. For material changes — being changes that affect your rights, the scope of the service, or how your data is used — we will notify you by email at least 30 days before the change takes effect. You will be required to actively accept material changes before continuing to use the platform. If you do not accept a material change, you may cancel before it takes effect and receive a pro-rata refund for any unused period. Non-material changes (corrections, clarifications, or contact-information changes) take effect upon posting.

12. Governing Law

These Terms are governed by the laws of the UAE as applied in Meydan Free Zone, Dubai. You agree to submit to the non-exclusive jurisdiction of the competent courts of Meydan Free Zone / the Dubai Courts for the resolution of any disputes. Nothing in this clause removes any rights you have under the mandatory consumer protection laws of your country of residence, including in Brazil (Consumer Defense Code) or within the European Economic Area.

Service availability. Materna is offered to residents of the United Arab Emirates, Brazil, and other permitted regions. It is not directed to, or intended for, residents of the European Union or United Kingdom, and is not marketed or made available to those regions.

13. Contact

For any questions about these Terms, contact us at hello@maternabyibiza.com.

Materna by Ibiza

Ibiza Bolonini's expert platform for pre-pregnancy, pregnancy, and early motherhood. Dubai and Brazil.

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